Reigning US Open champion Emma Raducanu has partnered with Vodafone to become the face of its Play Your Way to Wimbledon initiative, aiming to 'push forward grassroots tennis', and inspire more young people to get involved in the sport.

The British tennis star commented 'I’m so excited to be working with Vodafone to inspire the next generation of tennis players in the UK. The support I received at a grassroots level has been key to my development as a player, and I’m looking forward to helping make these initiatives even bigger, better and more accessible'.