American actors Maitreyi Ramakrishnan, Madelyn Cline, Joshua Bassett, and Michael Evans Behling join tennis star Coco Gauff, and singer/songwriter and YouTuber mxmtoon, for clothing and lifestyle brand American Eagle's spring 2022 Members Always campaign.

Described as 'an invitation into an optimistic, youth-led world where everyone is welcome', the campaign is said to 'extend into places where the Metaverse meets reality', offering people the chance to 'shop, game and engage with the cast' through the gaming platform Roblox, and the social media app Snapchat. Jennifer Foyle, President and Executive Creative Director of American Eagle, commented 'AE's Members Always campaign represents our belief that this generation has the power to come together and create a place where everyone belongs. Coco, Joshua, Madelyn, Maitreyi, Michael and mxmtoon share a unique point of view on today's world that empowers others to believe in the limitless possibilities of tomorrow'.