Dutch footballer and rapper Memphis Depay has been announced as the latest global ambassador for PUMA, following in the footsteps of personalities including Davido, Dua Lipa and Cara Delevingne.

Depay will work with the brand on ‘football and lifestyle projects' which 'tap into his love of music, fashion, art and community outreach’, including the launch of his own collection later this year. The Barcelona striker commented ‘To me this is a perfect match, PUMA shares my passion and vision for my future, and I cannot wait for people to see what we have planned. I want to inspire people from all walks of life’.