Charity

Sir Paul McCartney for The Man/Kind Initiative


23 02 2022

Sir Sir Paul McCartney has joined forces with The Man/Kind Initiative to support the California based charity's mission of 'providing food and shelter to the homeless during the Covid pandemic'.

The Beatles legend released a new version of his single Junk from his debut solo album, and the song features on a new video for the initiative. Richard Stellar, founder of The Man/Kind Initiative, commented 'I had to find a way to make people see them, to wake them up. We needed to reach millions, and I had to think outside the box on how to make that happen. So, we turned to Paul McCartney, and he delivered. The use of his music may be one of the greatest gifts that a non-profit like ours could get. We now will be able to touch millions with our message, and in turn help tens of thousands of homeless, especially veterans and minorities'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.