Grammy nominee Jack Harlow has been named as the latest ambassador for American sportswear brand New Balance, following in the footsteps of personalities including Jaden Smith, Storm Reid and Sydney McLaughlin.

The Nail Tech hitmaker commented 'I have been rocking New Balance since I was a kid, so to officially join the brand in this way is really exciting. I’ve always loved the 990 and recently the Joe Fresh Goods 990v3 and collabs with the 550’s have been fire. I’m excited to peek behind the curtain and work with the brand more'.