British designer and founder of the brand TTYA London, Irene Agbontaen, is set to join talent and entertainment agency UTA as the Director of Artist Brand Strategy on the Music Brand Partnerships team, in a role which will see her focus on 'developing strategies for artists in the brand partnerships space, leading endorsement and sponsorship opportunities, and building long-term brands and businesses for artists'.

Agbontaen commented 'UTA has been a leader in successfully connecting the worlds of business and pop culture. I am so excited to join the team and focus on using creative thinking to develop strategies and long-lasting partnerships for talent'.