Collaborations

The Future X partner with e.l.f. Cosmetics


27 01 2022

Spice Girls manager and American Idol founder Simon Fuller has formed a new pop group comprising US and Canadian singers and dancers, The Future X, following a talent search on TikTok.

The band, set to launch their debut single This Kind of Love this month, have also joined forces with e.l.f. Cosmetics, with the beauty brand announcing an online competition to find TikTok's best makeup artists, the winner of which will be offered the opportunity to work with The Future X.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.