Collaborations

Ice-T teams up with Cheerios


27 01 2022

American rapper and actor Ice-T has partnered with Cheerios for an online Pour Your Heart Into It workout series, with the American cereal brand also releasing limited edition heart shaped Cheerios in honour of American Heart Month.

The OG Original Gangster hitmaker narrates the videos, lending his 'uniquely positive coaching style' to the walking, core strengthening, stretching and dance exercises, and commented 'This stuff doesn’t have to be hard. It can be as simple as a bowl of Cheerios and a walk around the block. That’s why I wanted... to share some different ways to start to get your heart pumping regularly, and help make diet and exercise a happy part of your day'.

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