British fashion stylist Gemma Sheppard has partnered with investment firm Metaventures, and the gaming platform Roblox, to become the first ever stylist in the 'metaverse', described as a ‘collection of immersive, real-time 3D worlds’.

The 10 Years Younger In 10 Days star will 'provide virtual styling services for fashion fanatics, helping to create and customise wardrobes for their digital identities’, and commented 'Roblox has been ahead of the game for years as a place to design virtual fashion so as the first fashion stylist to work in the metaverse I'm ready for my avatar to take that to another level by helping people explore fashion in a 3D world where creativity is limitless’.