American singer/songwriter Alicia Keys has announced a new partnership with yoga clothing brand Athleta, joining as an adviser and mentor for the brand's Power of She Fund, which aims to empower women through grants and volunteering work.
The collaboration features an exclusive edit launching in March, and Athleta shared the news on social media, captioned 'Are you ready for this? ✨ Today, we announce our collab with @aliciakeys - because a powerful woman knows the power of women. #PowerOfShe #AthletaXKeys'.