Francis Bourgeois, 21, became a familiar face on TikTok in 2021 after his trainspotting videos went viral, resulting in more than two million followers.

Kicking off 2022, the engineering student, model, and content creator has broken through to the mainstream, appearing in a campaign video for Gucci and The North Face’s latest collaboration. The ad sees Bourgeois play a train conductor, as models showcase the new collection, and on his newfound fame he commented ‘I’ve met wonderful friends and honestly life is so much more pure now’.