The Harder They Fall actor Idris Elba and football pundit Ian Wright have lent their support to the No More Red campaign, a collaborative initiative which 'will see adidas support the long standing work being done by Arsenal in the community to keep young people safe from knife crime and youth violence'.

The campaign is set to launch with the London football team wearing a white kit, as opposed to their usual red, for their upcoming Emirate's FA Cup third round match, and Wright commented 'Every young person deserves the opportunity to express themselves. The opportunity to exist within a safe environment. The opportunity to live free from fear of violence. We can never accept loss of life through youth violence as "normal" in our city'.