US Open champion and BBC Sports Personality of the Year Emma Raducanu has announced her latest brand partnership, becoming global ambassador for British Airways.

The airline will fly the British tennis pro to 'tournaments and training around the world, including next year’s French and US Opens and the Masters events in California and Rome' as she 'embarks on the next stage of her worldwide tennis career', and Raducanu commented 'To be partnering with such an iconic British brand that can play a big role in my performance makes a lot of sense to me. I’m fascinated by aviation and we have some interesting projects planned together'.