Nigerian-American singer/songwriter Davido has been announced as the latest global ambassador for PUMA, joining fellow ambassadors including Dua Lipa and Cara Delevingne, with the partnership 'underscoring the company's commitment to the rapidly growing African market'.

The Champion Sound hitmaker commented 'Growing up, I saw PUMA play an important part in African sports, sponsoring many different football federations. I also saw the kind of family PUMA had built with the likes of Usain Bolt, Maradona, Neymar, Jay Z, Rihanna, Lewis Hamilton among other super stars and I thought, that's an amazing family to be a part of! All these contribute to my excitement to collaborate with this brand and take it to the next level in Nigeria, Africa as well as with fans across the world'.