British diver Tom Daley has launched his own knitting brand, Made With Love By Tom Daley, 'allowing fans to share his love and passion for knitting'.

The brand uses biodegradable and renewable pure wool, and the first collection includes knit kits for cardigans, jumpers, and other accessories, including a Christmas jumper and stocking for the festive season. The Olympic gold medalist commented 'Over the past two years, knitting has been my saviour. It's been a form of mindfulness in between training and competing, and a way to pass the time while I've been travelling or sat at home during lockdowns. I like to think knitting is making a comeback so I look forward to people giving it a try if they haven't before, making things they can actually wear'.