Harry Styles has announced the launch of his new beauty brand Pleasing, with the first product drop, Perfect Pearl, comprising a collection of nail polishes and serums now available for pre-order.

The Watermelon Sugar hitmaker teased images of the products on social media, as well as shots from a Dazed cover shoot and article celebrating the launch, in which he commented 'I've always found that the moments in my life that have brought me the most joy are the small ones, whether it be, you know, end of the night under the stars or a perfect bite of food... that is the essence of what Pleasing is: looking at those moments, finding them, highlighting them, and helping other people find them'.