Grammy winning American music producer DJ Khaled has partnered with audio streaming platform Pandora, alongside singer/songwriter Shenseea, to launch a new campaign which 'highlights Pandora's easy-to-use personalised music stations and discovery-driven "Modes" feature'.
The campaign also includes the Pop-Up: DJ Khaled mode through which 'he shares with listeners songs and artists who have shaped his personal musical journey... and more'. The campaign idea originated 'from a video of DJ Khaled spontaneously hyping Pandora at a backyard party, where he revealed that the music playlists that partygoers had been loving were actually a selection of his favourite Pandora stations', and the I Did It hitmaker commented 'I usually have to programme my own playlists but Pandora does such a great job'.