Serbian tennis star Novak Djokovic has been named as a brand ambassador for printing ink company myCartridge, which allows customers to 'enjoy excellent printing experience and worry-free after-sale service'.

The collaboration will involve the company donating to the Novak Djokovic Foundation, which works towards all children having access to a high-quality education. Andy Luo, Chief Executive Officer of the cartridge company, commented 'Just as Novak is one of the world's best tennis players, myCartridge is the best supplier of print cartridges in industry. We believe it is our mission and responsibility to make the world a better place. We make products that have as little an impact on the environment as possible and will always strive to create the best products with our greatest efforts in environmental protection'.