British actress Jenna Coleman fronts the Boots 2021 Christmas campaign, Bags of Joy, which explores the true spirit of a family Christmas.

The festive ad, directed by Oscar winner Tom Hooper, features Coleman showcasing a range of Boots gifts using a 'magic bag', and The Serpent star said of the campaign 'I love Christmas and I’ve always loved Christmas films. Working on Bags of Joy with Tom, and the beautiful imagination he brought, creating this magical little film felt really special. Celebrating family, togetherness and the simple joy of giving mixed with a healthy dose of festive magic and charm felt so poignant this year'.