British footballer Dominic Calvert-Lewin has been announced as the first ever UK ambassador for grooming brand Braun, and stars in the Your Style, Self-Defined campaign, which aims to give 'all men the confidence to use grooming as a form of self-expression; to embrace that they can, and should, freely and confidently, define who they are, how they want to look, or who they want to be'.

The England and Everton striker commented 'I've always used style to express my individuality, and grooming is a big part of this. I'm always changing and experimenting with different styles to complement what I'm doing, what I'm wearing and how I'm feeling. It's about expressing myself and being confident in who I am'.