Sir Sir Elton John has collaborated with Walmart and Sam’s Club to launch his first eyewear collection, Elton John Eyewear, 'with each pair inspired by his iconic style and famed music career', and each frame style named by the Rocket Man.

Walmart will donate $1m annually from the new collection to the Elton John AIDS Foundation in order to increase HIV awareness and education. The Grammy winning British singer/songwriter commented 'Elton John Eyewear celebrates confidence, self-expression, and authenticity. The line is designed to have something for everyone, so no matter who you are, you can always Look Yourself. It’s not just about glasses, it’s about changing the way people see themselves'.