Wild Side hitmaker Normani and Handmaid's Tale actress Sydney Sweeney are among the stars fronting Steve Madden's new Maddenverse campaign, which aims to 'inspire change, promote authenticity, and empower the next generation'.

The 'five influential artists' in the campaign also include Jordan Alexander, Justine Skye and Nessa Barrett, all styled as 'avatars', with each fronting an edit from the new collection. Normani posted a video from the campaign to her Instagram account, captioned 'welcome to the #STEVEMADDENVERSE 100's of cameras and hours of amazing creativity by the Steve Madden team, i am soo excited to see my digital avatar come to life'.