Basketball legends Shaquille O'Neal and Damian Lillard, who's also a hip-hop artist, have collaborated with sports brands Reebok and adidas to launch the Damenosis collection of trainers, which comprises two styles, Reebok’s Shaqnosis and the adidas Dame 7 EXPLY Damenosis.
The collaboration unites 'two basketball icons who share a love for music and creative expression', and Lillard commented 'For a legend who has done so well on and off the court being willing to attach his name to mine and connecting over a shoe, that’s a special honour'.