La La Land star Ryan Gosling has been unveiled as the brand ambassador for luxury Swiss watch brand Tag Heuer, and worked on the campaign with award-winning photographer Pari Dukovic 'in every step of the creative process', resulting in 'a campaign of vibrant visuals, inspired by Gosling’s own desire to shoot a campaign unlike any other'.

The Golden Globe winner commented 'Tag Heuer has quietly and consistently been a classic and iconic pillar of excellence in its field for over a hundred and sixty years. Partnering with them was an easy decision'.