Lifestyle influencer, author, and blogger Candice Brathwaite fronts Oxford Street's sustainable awareness campaign Beyond Now, 'shining a light on over 30 leading high street brands and their commitment to drive positive change in how we shop with inspirational events, experiences, and products in store'.

The campaign involves brands including Selfridges, Urban Outfitters, and The Body Shop, and encourages people to shop more responsibly. The Sista Sista author has also launched a capsule collection alongside the campaign, which 'uses products from the responsible and conscious collections of the participating Oxford Street brands', and commented 'I am a huge advocate for living responsibly whatever your shopping style or budget. Every step we make will make a difference not only to our lives but to our future generations. I know first-hand how hard it is to break habits and make more conscious choices, but we’re on a journey, small steps count and working together, we can live and shop more sustainably on the high street - and still look flawless'.