Lucinda Strafford has been announced as the latest ambassador for British online fashion brand I SAW IT FIRST, and has unveiled her first collection with the brand, launching September 23.

The Love Island star shared an image from the campaign on Instagram captioned 'You guys guessed it! I am @isawitfirst new ambassador and #LUCINDAXISAW is coming Thursday 6pm🦋🥂 This edit is amazing and I honestly cannot wait for you all to see what I have been working on, I have been on cloud nine and you can sign up to be the first to shop via the link in my bio'.