American rapper and actress Awkwafina has joined forces with plant-based food company Lightlife, fronting the brand's latest campaign, Thrive and Inside, which will air across TV and social media channels in North America.

The campaign focuses on 'establishing parallels between life's simple pleasures and the ingredients that Lightlife believes plant-based food should be made with' and the Crazy Rich Asians star's narration hopes to motivate viewers to 'choose Lightlife's food on their quests for a full life'.