Wolverhampton Wanderers FC has joined forces with Warner Music UK's Alternative Distribution Alliance to become the first British football team to launch a record label, Wolves Records.

The Premier League team has enlisted British singer/songwriter, producer and Wolves fan S-X to help in the search for their first signing, with the new label initially focusing on 'nurturing and developing talented artists of all styles and genres local to the Midlands'. The Too Soon hitmaker commented 'Wolves and the city of Wolverhampton are both very close to my heart, and I am deeply passionate about giving talented young people from this area the best opportunities, and the rich musical talent that the West Midlands has to offer'.