Chiara Ferragni has been named global ambassador for​ Swiss luxury watch company Hublot, following in the footsteps of personalities including Novak Djokovic, Usain Bolt, and Kylian Mbappé.

The Italian fashion influencer and entrepreneur 'embodies a can do attitude that everyone finds inspiring', and commented 'Why Hublot? Because Hublot is not like any other watch brand, it follows its own distinctive path, with determination. Hublot’s messages and values speak to me, that’s why I have chosen to join this family today. A fusion of passion and determination has shaped who I am, across all my roles, and forged the businesswoman I have become. This same fusion has also made Hublot the company it is today'.