Post Malone has collaborated with German liqueur company Jägermeister for the Save The Night campaign, 'supporting the local businesses and communities impacted over the past year, to help bring life back to nightlife' following the coronavirus pandemic.
The American rapper stars in the short campaign film titled Night Lights, as well as sharing his own story as part of the new content series Our Stages, Our Stories, 'reflecting on the importance of independent venues as a launchpad of his career'. Some of the campaign proceeds will be donated to the National Independent Venue Association. The Motley Crew hitmaker commented 'We wanted to help raise awareness and send support to the whole nightlife community and anyone who's been affected during these tough times. All the artists, the creatives, the staff - this is for you'.