Collaborations

Mercedes-AMG joins forces with will.i.am for new campaign


01 09 2021

Rapper, songwriter and producer i.am " class="align-top text-decoration-none text-primary"> will.i.am has been announced as the new ambassador for Mercedes-Benz's subsidiary AMG, also joining forces with legendary photographer Rankin to promote the luxury automotive makers' first ever hybrid car, AMG GT 63 S E PERFORMANCE. The Bang Bang hitmaker also 'stars in a music video featuring his bespoke new track written for the campaign', and commented 'I am a massive fan of the brand... they are unique in motorsport, working at the cutting edge of radical thought. They are unafraid to push when others pull back'.

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