American baseball player CC Sabathia has joined forces with Pepsi for the What's Your Walk-Up campaign, which celebrates the connection between music and baseball.

The campaign 'allows consumers to record their own walk-up to iconic songs via the brand's artistic Instagram filters', and Pepsi will donate funds to the Bronx non-profit organisation UpBeat NYC, showing support of its efforts 'to enhance youth music education in the borough and bringing its students performance to Yankee Stadium for an ultimate moment in the spotlight'. The New York Yankees player commented 'I know first-hand how the power of music can bring a baseball game to life and I love that Pepsi Zero Sugar wants to bring aspiring musicians from the community on that journey. I love the Bronx and it's great to be involved with a brand and an organisation like UpBeat NYC that are looking to create positive change in the borough's youth'.