Toronto based intimates brand Knix has appointed American model Ashley Graham as its first Global Brand Ambassador, and enlisted the body positivity champion for its new activewear campaign.

Graham has also invested in the brand, and took to social media to announce the news, posting 'I’ve teamed up with @knix for a million reasons, but here are just a few. You all know how hard it can be to find workout clothes and bras that are comfy, supportive and fit like they should. You also know how much I LOVE supporting badass women, and lemme tell you… @joannaknix? The BADDEST. Her story is so inspirational, and this really is a brand I love and believe in so much'.