Rihanna's beauty brand Fenty has expanded to launch Fenty Eau de Parfum, which captures the 'complex, vibrant, and sensual essence of its creator' and is designed to be worn for all occasions.

The singer/songwriter's inspiration comes from her mother, and the new fragrance celebrates 'the deeply personal ritual of applying perfume daily', and will be available exclusively on the Fenty website from August 10. The Consideration hitmaker commented 'That's the thing I love the most: It's an experience, it's a memory, encapsulated into a fragrance. One smell, you'll never forget it'.