Ferne McCann, Candice Brathwaite, Sophie McCartney, and Harry Judd front the newest Play-Doh campaign, testing the new Home Protection Service for parents of messy children, featuring 'a fun and on-hand squad of experts to help protect your homes from children's messy play'.

Anne Leonhardi, Marketing Director for Hasbro North Europe, commented 'In an age where people assume kids are glued to screens and aspiring to be social media stars, it’s pleasing to see they’re just as likely to be gluing glitter and modelling dough. We understand parents’ hesitancy to get Play-Doh out of the cupboard, and the headache it can create - especially with kids having spent more time at home than ever before - which is why we’re trialling the Home Protection Service in response to the findings; a scheme designed to take the stress out of creating mess and encouraging kids to unleash their creativity this summer'.