Vogue Williams has partnered with ROCO to launch her debut childrenswear collection, 'full of happy pastel hues and offering a mix of silhouettes to suit every occasion'.

The Heart radio host commented 'I’ve always dreamt of creating my own childrenswear line, so I’m absolutely thrilled to be working with ROCO! It’s been almost two years in the making, so to see the pieces finally brought to life from our initial design meeting all those months ago is so exciting. I have absolutely loved working with the team and immersing myself into the creative process from start to finish. From designing the pieces, to deciding the colour palettes and finer embroidery details, it’s been so much fun, and a total dream come true'.