Collaborations

Mert Alas launches Seventy One gin


19 07 2021

Mert Alas, one half of legendary photography duo Mert and Marcus, has launched the new Seventy One gin, described as being 'smooth, round and heady' and best enjoyed 'naked on the rocks'.

Alas spent more than four years creating the drink, and shared the news on Instagram, posting 'SEVENTY ONE eau de nuit after my work with the bottle for more than 18 months i was lucky to collabrate with @petronioassociates for branding and art direction. Big thanks to @ezrapetronio and @lanapetrusevych for the never ending support 🖤'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.