Jamaican entrepreneur Levi Roots has been named Chair of Bristol's St Pauls Carnival for three years, beginning the role on September 1, working towards the return of the physical event in 2022, following the Covid-19 pandemic.

The reggae musician, best known for appearing on Dragon's Den with his Reggae Reggae sauce, commented 'I can’t wait to get started. I have a long time love for Bristol having sold my sauce here in the early days. Carnival culture has always been central to my experience and business - it’s the perfect blend of music and food - two things I am very passionate about'.