Irish TV presenter Laura Whitmore has joined forces with fintech company Laybuy for its Master Your Money campaign, targeting women under 40 and aiming to encourage them to discuss their finances and adopt better money management habits.

Whitmore posted the campaign imagery on social media, captioned 'Fact: women are more than TWICE as likely to talk about an embarrassing medical problem with their friends than their finances 🤯 #MasterYourMoney by @laybuy.uk is on a mission to get women talking more about their money worries and encourage them to adopt better financial habits using its new 5-minute financial health check tool'.