aespa, a South Korean girl group, broke records in 2020 with the video for their track Black Mamba, which became the fastest debut music video from a K-pop group to surpass 100 million views.

The group, made up of four singers and four virtual avatars, have been praised by British Vogue, describing them as ‘the best new K-pop stars to listen to now’. Earlier this year they became the first ever K-pop ambassadors for French luxury fashion house, Givenchy, and released their single, Next Level, a remake of the original song from Fast & Furious: Hobbs & Shaw.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.