British footballer James Maddison has launched a Summer Smarts edit with boohooMAN, following in the footsteps of fellow boohooMAN collaborators Dele Alli and Leon Bailey.
The ten piece 'simplistic' collection features matching sets, classic and smart silhouettes, and soft colourways, and the Leicester City midfielder commented 'I’ve always had an interest in style and looking fresh off the pitch! Working with boohooMAN on their latest campaign just felt like the perfect collab for me - I’ve been able to work on an edit that not only reps my style, but is affordable for the fans. Big things are to come so keep an eye out!'.