Michelin star chef Tom Kerridge has been named the face of Hovis, fronting a new TV ad to promote its Bakers Since 1886 range.

Kerridge commented 'For me Hovis is an iconic British brand that I have loved for years so having this association with them and the opportunity to work on these campaigns is truly exciting. There is real synergy between us and I appreciate their attitude, enthusiasm and it’s an honour to be part of the launch of the new Bakers Since 1886 range'.