Collaborations

Jaden Smith fronts New Balance campaign


11 05 2021

Jaden Smith is joined by personalities including NBA champion Kawhi Leonard and Liverpool footballer Sadio Mané in the latest instalment of New Balance's We Got Now campaign, Impatience Is A Virtue, described as 'an intimate look into what drives Team New Balance athletes and fearlessly independent fans of the brand around the world to claim the "now" and pursue their passions and dreams'.

In a series of vignettes, the campaign stars discuss their achievements and drive to succeed, including Smith's work to ensure clean water is accessible to communities around the world, with Smith declaring 'When you know what you want, waiting isn’t an option'.

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