Gwyneth Paltrow has been announced as the new Wellbeing Advisor for Celebrity Cruises, and her lifestyle brand goop will work to create programmes and fitness kits to complement guest experiences on the new cruise ship, Celebrity Beyond.

The Iron Man star took to social media to announce the news, posting 'I am always happiest by, in or on the sea! In 2022 my @goop team and I are going to join @celebritycruises on their new ship, Celebrity Beyond. I’ll be behind the scenes, working on some special projects, as Celebrity’s new Well-being Advisor... I’m sworn to secrecy on the rest - keep an eye out for the details coming soon'.