Olivia Palermo has announced the launch of her own eponymous beauty brand.

The American fashion influencer and entrepreneur took to social media to make the announcement, explaining how the packaging for the first drop was inspired by a vintage Italian chain link bracelet she received on her 21st birthday, and also commenting 'I’m so ecstatic to finally share with you all what I’ve been working towards not just for the past 2.5 years it’s taken to build but for the majority of my career 💄 Olivia Palermo Beauty has been a real labour of love and true passion project that I can’t wait to share more about in the coming weeks'.