Award winning K-pop band BTS have been unveiled as the new ambassadors for Louis Vuitton, following in the footsteps of fellow brand ambassadors Alicia Vikander, Emma Stone and Naomi Osaka.
Virgil Abloh, men's artistic director at Louis Vuitton, said of the appointment 'I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture'.