Harry Styles, Sienna Miller, Diane Keaton, Dakota Johnson, Awkwafina, and Serena Williams co-star in Gucci's Beloved Talk Show campaign, shot by Harmony Korine.

The stars promote a range of handbags, including the Jackie 1961, captured in a late-night TV talk show setting with James Corden, and Gucci's Creative Director, Alessandro Michele, commented 'We decided to show the concept of "beloved" in an ironic way in the campaign, being inspired by the fact that bags are the protagonists in my life and in the lives of many other people. We went back in time to the original TV talk shows, where the protagonist is the bag itself, the big star'.