Grammy winner Future stars in his first fashion campaign for LA based brand RHUDE, showcasing a combination of the SS21 and AW21 collections, and appearing as 'the live embodiment of the brand’s aesthetic and pillars'.

The campaign 'exemplifies the style of the modern gentleman through the RHUDE lens', aiming to 'introduce the world to the aesthetic of the “RHUDE Boy”', and the brand's founder Rhuigi Villaseñor commented 'Future has been leading the pack musically and style wise. It was a perfect marriage of street meets high fashion'.