The Who have partnered with Heinz, launching a limited edition can of beans to mark the upcoming reissue of the band’s 1967 concept album, The Who Sell Out.

All proceeds from the cans will be donated to Magic Breakfast and Teenage Cancer Trust, and the British rock band announced the news on social media, posting 'To celebrate the release of The Who Sell Out Super Deluxe Edition, out 23rd April, The Who and Heinz have reunited after more than 50 years to bring you a very special collaboration of limited edition "Beanz Meanz The Who" baked beans cans which are available to purchase with all net proceeds going to charity. UK fans head to Heinz To Home and US fans head to the US D2C store'.