Roger Federer has partnered with the Swiss national tourism board, Switzerland Tourism (ST), becoming an official ambassador to attract tourists to the country.

Federer commented 'I have always felt, whenever I step on the court, I am representing Switzerland. Whenever it says my name, there is a Swiss flag next to it. I have been very proud to do that for the first 22 years I have been on tour, and it will always be like that. To join forces with ST now is a logical step for me'.